iThink it’s gone on far too long now…
March 18, 2008
iSock?! When will the proliferation of the ‘i’ within advertising cease and what does it all mean? Answers on an iCard too… Coca Cola iSock
An online wonder-wall of inspiration.
iSock?! When will the proliferation of the ‘i’ within advertising cease and what does it all mean? Answers on an iCard too… Coca Cola iSock
Irritating yes, but the power of owning a letter… or even a word, like the way the BT call everything OpenThis or OpenThat. Bloody effective brand portfolio management. (But interestingly, really hard to stop others wading in on your turf… which is where it becomes fun. The post-brand world of strange collaborations, mock brands, questions without answers, lives without straplines…)
But on a deeper level… Is this the erosion of our language or its growth? Are we achieving an economy of communication which is crisp, accessible, has beauty? Or are we reinforcing a laziness (or grinding efficiency) which reduces our experience, the natural diversity of humankind? And what’s our (yup, Landor’s) response. Are we saints or sinners?
(Carl. This is a blog. Which I think means you’re meant to say what YOU think.)
There’s no right or wrong, but the more we are the same the more we are able to be different. We need to react more violently against the prevailing tide. Which I think means I agree with Peter. Scary.